Freekeh | Hearty & Wholesome

€10,00

Freekeh, also known as green cracked wheat. It is an ancient Palestinian tradition where the wheat is harvested early while in the milky stage, at the peak of its nutrition, flame-roasted, sun-dried and then crushed. Canaan farmers grow landrace wheat varieties that have been cultivated and passed down through generations in Palestine. Freekeh compares well to other ancient grains that are high in nutrient content like quinoa and wild rice delivering more in fiber and in protein. Freekeh has a unique hearty texture for a grain when prepared like rice or soup. Canaan freekeh is flavorful with hints of smoky notes. This comfort food will leave you feeling warm and at home. Serve it alone, as a salad with fresh vegetables and dried fruit, as a wholesome soup, or together with roasted vegetables, meat or seafood. Ingredients: organic green wheat

THE ETHOS

Sovereignty begins with the soil. In the face of systemic dispossession, the act of planting and harvesting is a final claim to existence. Our Agricultural track is not merely trade—it is the restoration of the primary relationship between the people and the land. By communicating the "Truth" of the Palestinian earth through its ancient cultivars, we ensure that the source remains unshakeable.

THE PILLARS

1. **The 2,000-Year-Old Witness**: Featuring the ancient Rumi olive groves, trees that have stood as living witnesses to centuries of survival. Their resilience is our resilience; their cold-pressed oil is the literal transformation of the Palestinian terrain.
2. **Regenerative Organic (Canaan)**: Moving beyond the limits of fair trade into total ecosystem restoration. Our process heals the soil of Jenin and Nablus, ensuring that the land remains fertile and sovereign for the generations to come.
3. **Handcrafted Heirlooms**: Hand-rolled Maftoul and flame-roasted Freekeh produced by women's cooperatives using heirloom landrace wheat. This is the preservation of our ancestral flavors against the threat of erasure.

THE COMMITMENT
"They planted so we ate; we plant so they will eat." Every purchase is a direct-from-source empowerment. We designate profits to the 'Trees for Life' program to replant our hills with olive and almond trees, securing the rooted future of our farmers.