Rumi Olive Oil
€35,00
Rumi Olive Oil
Rumi olive trees are the indigenous Surri olive trees of Palestine. The name Rumi refers to the tree’s ancient heritage dating back to Roman times. Most Rumi olive trees are 1,000 to 2,000 years old, a testimony to the resilience of the trees and the sustainable agricultural traditions that ensure nutrient-dense olive oil for optimal health. Rumi Olive Oil offers the most complex flavor in Canaan’s lineup that is sure to excite the palate. A fresh fruity start transcends to tangy, then hints of bitter, and a lingering spicy, peppery finish. Rumi is the perfect dipping olive oil to pair with fresh bread or enhance flavor when cooking your favorite dish. Ingredients: organic extra virgin olive oil
THE ETHOS
Sovereignty begins with the soil. In the face of systemic dispossession, the act of planting and harvesting is a final claim to existence. Our Agricultural track is not merely trade—it is the restoration of the primary relationship between the people and the land. By communicating the "Truth" of the Palestinian earth through its ancient cultivars, we ensure that the source remains unshakeable.
THE PILLARS
1. **The 2,000-Year-Old Witness**: Featuring the ancient Rumi olive groves, trees that have stood as living witnesses to centuries of survival. Their resilience is our resilience; their cold-pressed oil is the literal transformation of the Palestinian terrain.
2. **Regenerative Organic (Canaan)**: Moving beyond the limits of fair trade into total ecosystem restoration. Our process heals the soil of Jenin and Nablus, ensuring that the land remains fertile and sovereign for the generations to come.
3. **Handcrafted Heirlooms**: Hand-rolled Maftoul and flame-roasted Freekeh produced by women's cooperatives using heirloom landrace wheat. This is the preservation of our ancestral flavors against the threat of erasure.
THE COMMITMENT
"They planted so we ate; we plant so they will eat." Every purchase is a direct-from-source empowerment. We designate profits to the 'Trees for Life' program to replant our hills with olive and almond trees, securing the rooted future of our farmers.